Understanding Gender Discrimination In Sports Media

By Leslie Ball


As a society, we've been discussing the proper role for women in athletic journalism for decades now. Since athletic endeavors were, for many years, almost the sole province of men, the incorporation of women into broadcast and print media coverage of these activities has been a slow-moving process. In recent decades, that pace has accelerated as more young women in schools increased their athletic participation. That led to more overall female interest in athletic activities, and more reporting jobs covering the games. Despite those changes, however, gender discrimination in sports media continues to exist.

This should come as no surprise, though, given the recent nature of the quest for equality in this area. Women were not even permitted into men's locker rooms for player interviews until the mid-1970s, and no legal challenge asserting their right to engage in such interviews was undertaken until that decade was nearing its end. As a result, women were but minor players in the world of athletic reporting.

Since that time, it has become more commonplace to see female reporters in locker rooms after the game. That's an important step, since many of those interviews end up being the most emotionally-charged and enlightening parts of the entire game. Many journalists gain the exposure they need for career enhancement in this setting, since fans often pay close attention to those interviews to see exactly how their favorite athletes react after the games.

Despite that progress, female power in the world of media is all but non-existent. There may be more women reporters and anchors, but the coverage continues to be dominated by men. In many instances, female reports are still relegated to the sidelines of each game, and often in the most literal way possible.

To understand this fact, just examine the typical football broadcast and look to see where the female journalists are. They're on the sidelines, near the field. They're most often providing details of only trivial interest, and are seldom involved in the hard analysis of the game that is typically reserved for male anchors and reporters.

While on those sidelines, these reporters encounter sexual comments, condescension, and hostility from fans, players, and coaches. Off the sidelines, they encounter much the same from team owners and others who see no need for women in the game. Many still want them nowhere near their offices, lockers, and game fields.

The main emphasis still seems to be on how attractive these women are, and how well their makeup looks on television. It sometimes seems as though they are the media's version of the teams' cheerleader squads. They're there to look young and pretty until they're no longer young, and then the networks bring in replacements cut from the same pattern.

There is much ground to be covered before women in athletics coverage will obtain the standing enjoyed by male reporters. Yes, things are changing for the better. Opportunities are increasing, salaries are growing, and the future looks brighter than ever. None of that, however, changes the fact that today's female reporters will have to continue to struggle to blaze the trail toward real equality for future generations.




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