Many people wouldn't go to a restaurant without checking out its reputation online. Did you know you can also do the same with your charitable causes? With over 1.5 million nonprofits in the United States alone, there is a lot of information to wade through when considering the right recipients for your charitable giving. But a new partnership between Truist and GreatNonprofits will soon help make information more accessible for donors.
Of the online social review sites for charities, the largest is GreatNonprofits. There are more than 200,000 user-generated reviews on more than 17,000 nonprofit organizations as GreatNonprofits itself is a nonprofit organization. Reviews and ratings here are about stories of people who have been personally touched by nonprofits. It is like a Yelp or Trip Advisor especially for charities. You can say that it is crowdsourced making GreatNonprofits a site for reviews of all sorts and sizes of groups. It would consequently result to the fair recognition of reputable charities no matter the size of their marketing budget as they are gauged by people they have effectively served.
Truly, GreatNonprofits come as the right fit for the Truist's philanthropy platform. In order for Truist users to have easy access to more information, the social review data will be integrated thus resulting to better decision-making in giving to charities. They can then add their own reviews to the database. A more robust employee giving solution as incorporated in real-time reviews and feedbacks too will be the result of this partnership indeed.
Feedback is indeed valuable where it allows nonprofits to find new supporters and be able to highlight their accomplishments. Take for instance what happened to Newport Beach, California's Oral Cancer Foundation where they sent out emails to major donors regarding the reviews made about them on GreatNonprofits. This resulted to additional $50,000 donation from two new donors and $300,000 of unrestricted funding from another donor. When before, they typically work on an annual budget of $200,000, this time their opportunities exploded courtesy of these donations.
That "shift to transparency" which many organizations these days have been making is what GreatNonprofits provide for - their open-access forum for such purpose. It is all about being open to the public regarding information relative to the organization's operations especially financially in that it no longer becomes secret. Because donors can now make several choices particularly in this time of the year, it is the technology of GreatNonprofits that is welcoming them to research on the best charity for their hard-earned money to be given to.
Valuable material is then provided to charities for use in marketing services because of the reviews. Note that 188 reviews on Operation Understanding in Washington, D.C. were recorded last year which they use to incorporate quotes from those reviews for their new brochure and some other marketing materials. Additional fundraising is attributed by the organization to the reviews even with such a tough economic climate to deal with.
With all of these benefits, there's no question that having access to more information not only benefits donors as well as the charitable organizations. Look for a complete implementation of GreatNonprofits' data in Truist's software suite within the next year.
Of the online social review sites for charities, the largest is GreatNonprofits. There are more than 200,000 user-generated reviews on more than 17,000 nonprofit organizations as GreatNonprofits itself is a nonprofit organization. Reviews and ratings here are about stories of people who have been personally touched by nonprofits. It is like a Yelp or Trip Advisor especially for charities. You can say that it is crowdsourced making GreatNonprofits a site for reviews of all sorts and sizes of groups. It would consequently result to the fair recognition of reputable charities no matter the size of their marketing budget as they are gauged by people they have effectively served.
Truly, GreatNonprofits come as the right fit for the Truist's philanthropy platform. In order for Truist users to have easy access to more information, the social review data will be integrated thus resulting to better decision-making in giving to charities. They can then add their own reviews to the database. A more robust employee giving solution as incorporated in real-time reviews and feedbacks too will be the result of this partnership indeed.
Feedback is indeed valuable where it allows nonprofits to find new supporters and be able to highlight their accomplishments. Take for instance what happened to Newport Beach, California's Oral Cancer Foundation where they sent out emails to major donors regarding the reviews made about them on GreatNonprofits. This resulted to additional $50,000 donation from two new donors and $300,000 of unrestricted funding from another donor. When before, they typically work on an annual budget of $200,000, this time their opportunities exploded courtesy of these donations.
That "shift to transparency" which many organizations these days have been making is what GreatNonprofits provide for - their open-access forum for such purpose. It is all about being open to the public regarding information relative to the organization's operations especially financially in that it no longer becomes secret. Because donors can now make several choices particularly in this time of the year, it is the technology of GreatNonprofits that is welcoming them to research on the best charity for their hard-earned money to be given to.
Valuable material is then provided to charities for use in marketing services because of the reviews. Note that 188 reviews on Operation Understanding in Washington, D.C. were recorded last year which they use to incorporate quotes from those reviews for their new brochure and some other marketing materials. Additional fundraising is attributed by the organization to the reviews even with such a tough economic climate to deal with.
With all of these benefits, there's no question that having access to more information not only benefits donors as well as the charitable organizations. Look for a complete implementation of GreatNonprofits' data in Truist's software suite within the next year.
About the Author:
Sebastian Troup enjoys blogging about philantrophic solutions for businesses and non profit organizations. For more information about employee volunteer programs, or to find help setting up a charitable fund, please go to the Truist.com site now.
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