Tasks Performed By Product Management Consulting

By Shawn Hunter


Every business is formed and run with the sole objective of providing the targeted customer or market with a specific good or service. If business is not providing any goods to the market it is as good as dead. A good is what differentiate one company to the other. Product management consulting should be able to help firms come up with more competitive, attractive and innovative goods.

The advantage of using consulting firms is that they will not only help you fix your product issues but they will also try and help a company their process of development. They will basically focus on bringing down innovation barriers found in most firms through brain storming. The firm contracted will come up two key work streams, the first work stream will concentrate on creating the good itself and the other work stream for improving and promoting a creative and smart process of creating goods.

That organization which is deciding on which company to select to take them through the development process, they should choose a company which is well known, has a good reputation and one that works with the client through the entire product life. These companies will normally focus on solving four popularly development issues and that is, getting rid of vague objectives which are not customer based.

Also eliminating the chances of an organization making weak decisions, getting rid of all those minor projects that are eating up organization resources and helping companies to evenly distribute resources are also some of their tasks. Some of services offered by such firms include theory and methods, assessment and practice.

Staff from consulting firms may at time be required to fill some job post at the client company to guide and train the firm employees on best method to manage their product. Sometime they may be required to fill these vacancies as a result of client employee being on leave or sabbatical and when the firm has inadequate of permanent employees. The following are responsibilities of such contracting firms, aiding their client to precisely identify need and also requirements and come up with effective ways of achieving the identified needs.

Clearly define goods based or focused on targeted customer needs. This is simply done by writing product requirement and market needs documents and also redefining products. They work closely with engineering team or group by providing them with information regarding customer specific needs. The developing of short term road maps and long term road maps for a company good is also on their task.

Long term goals are goals that a company intends to achieve in a period of more than one year. Short term road maps state the position which the company wants to be at in less than a year. Short term goals should be easily achieved without using too much of organization resources. Consulting companies also provide good road mapping for their clients. This is done by first capturing, then analyzing and ultimately prioritizing requirements.

Emails, phone call and interviews can be used to get feedback from customers. The next step is analyzing data collected to make decisions. The product ideas remaining are analyzed from business perspective point of view. Their cash flows are projected and then net present value for each idea is calculated. The contracted firms will then help you prototype and also market your good. They basically develop a prototype good which is then introduced to few customers who then give a honest opinion on the good. They then carry out a market testing and if successful prepare to launch eventually.




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