Considering how video has grown in recent years, it was only a matter of time before it found its way into the business landscape. This has come as a shocker for most people, but what's more surprising is how the medium is displacing traditional channels. In the case of leadership executive coaching, organizations are now ditching slides in favor of video. If you think that this is merely a consequence of the growing number of millennials in the workplace, think again. Just take a look at the reasons why video training is worth your consideration:
Accommodates Multiple Learning Styles: As you've likely found out, achieving this when using text-based learning material is easier said than done. On the other hand, video can be designed to accommodate a variety of learning styles all at the same time. This equates to better understanding on the audience's part, which is further enhanced by the ability to learn at one's preferred pace.
Remote Learning: It often takes a great deal of coordination to get an entire staff community involved in training. This is particularly true for businesses that rely on remote expertise, plus those whose employees are spread across multiple locations. In such cases, the only way to distribute content and ensure everyone gets the same message is to use video. Simply put, it's the only platform that fits perfectly into an on-demand learning model.
Higher Engagement: Ever wondered why most search engines now prioritize video results? It's because the majority of searchers prefer to watch something than to read about it, and your employees are no exception. The medium attaches a human element to the content carried within, something that acts as an incentive for the audience to stay engaged. This in turn translates to a higher level of retention.
Cost-effective: Once they're uploaded onto an online platform, your videos will be accessible to your employees from anywhere, and at any time. This creates the possibility of scheduling training to take place outside business hours. The cost benefits realized here will be further compounded by the long-lasting nature of video content. Unlike text, this medium doesn't deteriorate over time. You'll therefore be able to re-use the material endlessly in future.
Versatile: Video can be produced in so many forms (live-action, animation, stop-motion, e. T. C) that its range of application is almost limitless. You can also tailor the content to match the exact shape of your firm's culture as well. Simply put, it's hard to think of any context of training within which this medium would seem out-of-place.
It's Measurable: As long as you use the right platform, video will help you understand your audience in depth. This is partly because of the enhanced availability of analytical tools, but mostly due to the extent to which video can be analyzed. Unlike text, the medium makes it possible to track course progress and engagement levels. No need to mention what you could do with the insights acquired here.
There is no doubt that video has become a powerful medium for workplace training. Its worth stressing that the utilization of this medium shouldn't be driven merely by the need to complement for whatever you're currently using. Instead, it should be about leveraging the full power of video to enrich the learning experience for everyone.
Accommodates Multiple Learning Styles: As you've likely found out, achieving this when using text-based learning material is easier said than done. On the other hand, video can be designed to accommodate a variety of learning styles all at the same time. This equates to better understanding on the audience's part, which is further enhanced by the ability to learn at one's preferred pace.
Remote Learning: It often takes a great deal of coordination to get an entire staff community involved in training. This is particularly true for businesses that rely on remote expertise, plus those whose employees are spread across multiple locations. In such cases, the only way to distribute content and ensure everyone gets the same message is to use video. Simply put, it's the only platform that fits perfectly into an on-demand learning model.
Higher Engagement: Ever wondered why most search engines now prioritize video results? It's because the majority of searchers prefer to watch something than to read about it, and your employees are no exception. The medium attaches a human element to the content carried within, something that acts as an incentive for the audience to stay engaged. This in turn translates to a higher level of retention.
Cost-effective: Once they're uploaded onto an online platform, your videos will be accessible to your employees from anywhere, and at any time. This creates the possibility of scheduling training to take place outside business hours. The cost benefits realized here will be further compounded by the long-lasting nature of video content. Unlike text, this medium doesn't deteriorate over time. You'll therefore be able to re-use the material endlessly in future.
Versatile: Video can be produced in so many forms (live-action, animation, stop-motion, e. T. C) that its range of application is almost limitless. You can also tailor the content to match the exact shape of your firm's culture as well. Simply put, it's hard to think of any context of training within which this medium would seem out-of-place.
It's Measurable: As long as you use the right platform, video will help you understand your audience in depth. This is partly because of the enhanced availability of analytical tools, but mostly due to the extent to which video can be analyzed. Unlike text, the medium makes it possible to track course progress and engagement levels. No need to mention what you could do with the insights acquired here.
There is no doubt that video has become a powerful medium for workplace training. Its worth stressing that the utilization of this medium shouldn't be driven merely by the need to complement for whatever you're currently using. Instead, it should be about leveraging the full power of video to enrich the learning experience for everyone.
About the Author:
If you are looking for a new career, consider leadership executive coaching by finding out more about it online. Here is the website that explains all about this program at http://www.careeradviceplus.com/about.
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