In the event that a corporation would have a scandal, it still would have to maintain the good image that it has with the public. It is for this reason that they would have to make use of certain channels in order to reach both people from the inside and the outside of the corporation to make sure that they are still loved. That is why the management must know how to come up with a good crisis communications plan.
Now the first part of this process would be to simply think of a medium that is most appropriate to address this type of situation. Now this could be any type of channel like the world wide web, the mass media, the press, or just the close networks. Now the goal here is to be able to make the message spread far and wide so the target audience will hear it.
The very first part of the plan will be a short overview or probably an executive summary of how the situation exactly happened. It has to be a report that is somewhat detailed and should tell of the string of events before the situation. It should also include a report on the things that actually lead to the bad situation.
Of course the next page would include some people who are sorting out this situation. Now the names people from the communications team and the public relations team will be listed here because these two teams are the ones who will spearhead the whole campaign. Of course the media contacts will be the weapons that will be used.
So the next part is a complete assessment of the details of the situation and some solutions that were proposed in the process. Of course this part will now showcase the people who were included and what their specific roles were in the solution of this problem. One may actually use the action matrix to help when making the plan.
After making the assessment then one should now concentrate on creating the message. Firstly, the message should have some important facts of this case as well as some key things that the corporation would want to shoot out to the public. When making the message, one can utilize the five step model for preparing messages.
Now the last thing to do would be to now come up with a plan on how to be able to communicate with the audience. If there is a specific audience that the corporation would want to address, then they should list down the names of the people who are a part of that audience. Of course they should also list down their media contacts and contacts that could help them with a press release if they are going to blast the message to the public.
So as one can see, it is actually fairly simple to create a crisis communications plan. One of the things never to forget is that this kind of situation has to be fixed in a week or less. If it goes beyond a week, then the bad image may stay.
Now the first part of this process would be to simply think of a medium that is most appropriate to address this type of situation. Now this could be any type of channel like the world wide web, the mass media, the press, or just the close networks. Now the goal here is to be able to make the message spread far and wide so the target audience will hear it.
The very first part of the plan will be a short overview or probably an executive summary of how the situation exactly happened. It has to be a report that is somewhat detailed and should tell of the string of events before the situation. It should also include a report on the things that actually lead to the bad situation.
Of course the next page would include some people who are sorting out this situation. Now the names people from the communications team and the public relations team will be listed here because these two teams are the ones who will spearhead the whole campaign. Of course the media contacts will be the weapons that will be used.
So the next part is a complete assessment of the details of the situation and some solutions that were proposed in the process. Of course this part will now showcase the people who were included and what their specific roles were in the solution of this problem. One may actually use the action matrix to help when making the plan.
After making the assessment then one should now concentrate on creating the message. Firstly, the message should have some important facts of this case as well as some key things that the corporation would want to shoot out to the public. When making the message, one can utilize the five step model for preparing messages.
Now the last thing to do would be to now come up with a plan on how to be able to communicate with the audience. If there is a specific audience that the corporation would want to address, then they should list down the names of the people who are a part of that audience. Of course they should also list down their media contacts and contacts that could help them with a press release if they are going to blast the message to the public.
So as one can see, it is actually fairly simple to create a crisis communications plan. One of the things never to forget is that this kind of situation has to be fixed in a week or less. If it goes beyond a week, then the bad image may stay.
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