Sometimes the task of setting up a new corporate social responsibility program can seem quite difficult. However, it can also be great if one can break down the process into some steps based on general best practices and what other companies have done and succeeded.
If you can separate the many tasks and goals into three stages, this can be a very good way to break down the momentous work of corporate social responsibility into things more easily manageable.
Step 1: Conception & Initiation
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Implement & Commit
After the idea and all details in the CSR program are determined, it is for you to make it believable in terms of the triple bottom line results for the company. This will need to be done through assessment and the measurement of the program's impact. You need to create a link for your social responsibility program to connect with the company's final business result.
You need to assess how your cause driven program has affected company sales, effect on customer satisfaction, effect on employee and brand loyalty, and also market access. You need proving that the program has impacted the company reputation and also company profitability. You need to follow, measure, and also communicate on this effect of the program on the social, environmental, as well as all economic factors.
Step 3: Encouragement, Feedback & Communication
For any corporate program to succeed, the program needs endorsement and acceptance from the top management. A corporate social responsibility program is no different. Communicating the impact and successes of your program to the top levels of your organization is critical. Communicate frequently about the program's progress and accomplishments, and also be sure to convey the program's impact to the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
If you can separate the many tasks and goals into three stages, this can be a very good way to break down the momentous work of corporate social responsibility into things more easily manageable.
Step 1: Conception & Initiation
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Implement & Commit
After the idea and all details in the CSR program are determined, it is for you to make it believable in terms of the triple bottom line results for the company. This will need to be done through assessment and the measurement of the program's impact. You need to create a link for your social responsibility program to connect with the company's final business result.
You need to assess how your cause driven program has affected company sales, effect on customer satisfaction, effect on employee and brand loyalty, and also market access. You need proving that the program has impacted the company reputation and also company profitability. You need to follow, measure, and also communicate on this effect of the program on the social, environmental, as well as all economic factors.
Step 3: Encouragement, Feedback & Communication
For any corporate program to succeed, the program needs endorsement and acceptance from the top management. A corporate social responsibility program is no different. Communicating the impact and successes of your program to the top levels of your organization is critical. Communicate frequently about the program's progress and accomplishments, and also be sure to convey the program's impact to the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For additional info about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please go to the Truist website now.
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