Packaging or design of tangible items: this aspect deals with protection of product, ease of use, ensure the shipment product, buying influence, etc. Basic services: those services that the customer expects with the purchased product from the manufacturer (eg supply of consultancy services). Additional services: also referred to as "Value Added Services" are the services that provide customers an additional benefit, but for which no purchase requirement is presented - trade show merchandise Dallas.
The description of a product depends partly on the type product and the number product components, on the other hand, from the expert task followed. Due to increasing product variety and globalization (languages) has greatly increased the scope and complexity product description.
In a broader definition based on desirable outcomes of a production, these items undergo quality checks to ensure adherence to set standards. The production program covers all product types and quantities that are manufactured by a company. From the perspective of buyer, the basic needs must be satisfied in order to benefit the end user. Following Philip Kotler (1972), building on this one distinguishes three different product concepts.
Substantial product concept: the core product as a bundle of physical and technical characteristics with the aim of satisfying customer needs functional by the physical characteristics of product. Enhanced product concept: the product is seen as a package consisting of physical products and / or intangible services, using which the full satisfaction of functional client needs to be achieved.
Varied and complex products are delineated by a number of features that can be ordered in a certain way. When ordered features meet the basic requirements of an ideal Boolean algebra, one also speaks of options. Base options describe the basic features product (s. Product core), while additional options other features. For the description products is available online from many manufacturers product configurator, with which you can choose and select the desired product variant.
Other elements such as brand, product image, packaging design and production company image correspond to symbolization of supply, not its configuration, so they should be treated as separate components of marketing mix. Meanwhile the service provided by the company, as well as guarantees and price requesting return of bid submitted correspond to terms of trade.
For durable technical products and systems documentation for maintenance, repair and technical review product are made available by the manufacturer. These are intended for technically trained staff because special service tools and spare parts are needed. For example, car manufacturers provide authorized repairers (car workshop) with corresponding repair manuals, maintenance or repair tables brochures to ensure that vehicles according to manufacturer's instructions serviced (s. Maintenance) and repair.
In order to sell product in marketing description is created, the special potential customers (customer groups) responds mainly the benefits of each product highlights. In marketing, product is eligible, viable and repeatable option that provides supply demand to satisfy a need or a desire to serve through their use or consume. The product is one of structural components of marketing mix. The most common case of it is also known as "The Four Ps" of marketing, next to Price, Place and Promotion. However, in a broader sense, the mixture is composed of Offer, Terms of Trade, Accessibility and Symbolization, making the latter concept generally useful for any kind of sustained between supply and demand analysis, not applies only to mass consumer market. At an appropriate design, supply can be integrated forming a value proposition that caters harmoniously requirements, differentiating and generators preferably in demand.
The description of a product depends partly on the type product and the number product components, on the other hand, from the expert task followed. Due to increasing product variety and globalization (languages) has greatly increased the scope and complexity product description.
In a broader definition based on desirable outcomes of a production, these items undergo quality checks to ensure adherence to set standards. The production program covers all product types and quantities that are manufactured by a company. From the perspective of buyer, the basic needs must be satisfied in order to benefit the end user. Following Philip Kotler (1972), building on this one distinguishes three different product concepts.
Substantial product concept: the core product as a bundle of physical and technical characteristics with the aim of satisfying customer needs functional by the physical characteristics of product. Enhanced product concept: the product is seen as a package consisting of physical products and / or intangible services, using which the full satisfaction of functional client needs to be achieved.
Varied and complex products are delineated by a number of features that can be ordered in a certain way. When ordered features meet the basic requirements of an ideal Boolean algebra, one also speaks of options. Base options describe the basic features product (s. Product core), while additional options other features. For the description products is available online from many manufacturers product configurator, with which you can choose and select the desired product variant.
Other elements such as brand, product image, packaging design and production company image correspond to symbolization of supply, not its configuration, so they should be treated as separate components of marketing mix. Meanwhile the service provided by the company, as well as guarantees and price requesting return of bid submitted correspond to terms of trade.
For durable technical products and systems documentation for maintenance, repair and technical review product are made available by the manufacturer. These are intended for technically trained staff because special service tools and spare parts are needed. For example, car manufacturers provide authorized repairers (car workshop) with corresponding repair manuals, maintenance or repair tables brochures to ensure that vehicles according to manufacturer's instructions serviced (s. Maintenance) and repair.
In order to sell product in marketing description is created, the special potential customers (customer groups) responds mainly the benefits of each product highlights. In marketing, product is eligible, viable and repeatable option that provides supply demand to satisfy a need or a desire to serve through their use or consume. The product is one of structural components of marketing mix. The most common case of it is also known as "The Four Ps" of marketing, next to Price, Place and Promotion. However, in a broader sense, the mixture is composed of Offer, Terms of Trade, Accessibility and Symbolization, making the latter concept generally useful for any kind of sustained between supply and demand analysis, not applies only to mass consumer market. At an appropriate design, supply can be integrated forming a value proposition that caters harmoniously requirements, differentiating and generators preferably in demand.
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