Aspects Of Start Up Business Calgary Entrepreneurs Should Know

By Daphne Bowen


Many start up enterprises face many challenges. Most of these challenges are due to the inexperience of the entrepreneur and lack of adequate support. Indeed many of these enterprises fail within their first year. There are a number of important things on start up business Calgary entrepreneurs need to know if they are planning to start one.

Creating a business plan is considered the first serious step in setting up an enterprise. The outline of such a plan will vary depending on the exact nature of product or service to be provided. Broadly, though, there are a number of things that must be addressed in the plan. These include, the objectives of the enterprise, the source of financing, the nature of goods, the suppliers, distribution channels and the intended consumers among others.

As you start the enterprise you need to identify the source of capital. Here, there are many options to be considered including personal savings, loans from banks and other banking institutions, and securing equity capital investors among others. The commonest challenge here is to estimate the exact amount that is required to start the enterprise. The safest thing to do is to have some extra money put aside just in the event that the initial amount is underestimated.

It is important that you understand your clients well. This may require that you conduct research to understand what their expectations are. Some of the important aspects that you would want to establish include the predominant age, gender, spending habits and specific tastes and preferences. With this information, you will be better placed to design a product that satisfies the need in the market and this is likely to translate into good returns on investment.

Any business that is opened operates in an industry. You will need to identify the major players in the industry and how these will affect the way you operate. Direct and indirect competitors should be well known. Come up with strategies that will make you stand out from the crowd bearing in mind that there are other players that are well established and have large size of loyal customers.

The entrepreneur must be passionate about their start up. The challenges to be overcome are numerous and without passion one will most likely give up. The focus should be on building the business and gaining some experience in the process rather than making profits. As a matter of fact, the initial phase of growth is more often than not characterized by losses.

Identify a mentor to guide you through the process. An ideal mentor is an individual who has succeeded in a similar venture in the past. They may still be in the industry but are five or six steps ahead of you which means that they understand more than you do. Alternatively, they may be part of your business as equity capital investors or angel investors.

When starting a business remember that there are laws that have to be adhered to. These will vary depending on the nature of enterprise and it location. Your enterprise should be registered with the authorities to allow it to operate and must conform to the regulations that have been put in place by the relevant government body.




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