Commercial Draft Beer Systems Increase Profits

By Jeannie Chapman


Those engaged in the competitive business of running a bar know that increasing profits is what i's all about. Installing one of the commercial draft beer systems available now can greatly increase your bottom line, There are many decisions to make before you start, like what kinds of brews you will be serving and what size system will best fit your establishment. When you feel ready to proceed, you will need to consider the price of being able to serve the best draft in town.

Draft brew is popular and can draw customers to your establishment. Research shows that high-quality, very cold beer causes customers to drink more. If the keg and its contents are properly handled, the profit margin is greater than that earned on bottled beers. However, serving from a keg demands specialized equipment and training if the brew is to stay cold, taste right, and not foam a lot of your profits away.

This is why a special system is needed for true customer satisfaction and optimum profits. The temperature of your keg brew should be delivered at 29 degrees, or 'too cold to hold'. At this temperature, foaming is kept to a minimum if the equipment is clean and operating properly. A reputable company will train your staff on operation, maintenance, and cleaning, since dirty tubes and faucets will contain yeasts and sugars that cause foaming and taint the pure taste of good beers.

It's a good idea to educate yourself on the subject before making an investment. For instance, Guinness demands a different kind of faucet than most American brews. It's also good to know that you can tailor a system to the amount of traffic your bartenders handle and the kind of customers you serve. There's a lot of market research out there to help you make a choice.

There are fun aspects to the search. Taps can fit your decor. The system should enhance the atmosphere you've worked hard to create, and there are beautiful details to what will be a focal point of your bar. This part of virtual shopping is both fun and interesting. For example, American system parts won't fit on European equipment because of thread size and other factors.

You may feel that price is the most important feature, but it's not that simple. An expensive unit will cost more at first but may require less servicing and give more reliable service. If a unit will pay for itself in lower energy cost, more custom, and less repair, a higher initial price might be a bargain.

It's also important to know the track record of any company you plan to deal with, its installation and training expertise, and its follow-up customer service. There must be a service center close to your place, since trouble can close you down if it's not fixed immediately. Proper training for you and your staff will show everyone how to operate, maintain, and clean the equipment for longer service.

There are many commercial draft beer systems on the market. Go online and check out a few to educate yourself before you make the first call. Don't be afraid to look at the top of the line, since it never hurts to window shop.




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