Working In The Consumer Goods Industry

By Louise Adams


The FMCG industry deals with lots of food and non-food products. Often people purchase these types of goods due to clever advertising by manufacturers. Fast moving consumer goods are not products which require a lot of consideration by the buyer. Usually you will find these items in supermarkets and convenience stores. Often industry manufacturers are looking at new ways in which to sell and promote their goods. On a day to day basis everybody in the western world uses consumer goods.

Fast moving consumer goods businesses are often based on the building of brand names and creating supply and demand in as many places as possible. The supply chain of fast moving consumer goods includes a wide range of different people including suppliers, manufacturers, logistics, warehouse staff, distributers, wholesalers and lots more. To survive in the industry companies must use market research in order to identify what the consumers want. A combination of offers, trials and television and online marketing Is then needed in order to increase sales.

In the fast moving consumer goods industry marketing is everything. Whether you have previous marketing experience within the industry or are moving into the industry for the first time there will be an area which is bound to interest you.

Whatever the situation, you may want to register with an FMCG recruitment agency. Registering with a recruiter is a good idea for lots of reasons including the following:- recruiters get given jobs that aren't available to the public, recruiters can push your CV to the top of the pile, recruiters can also help tailor your CV and increase your chances of being successful.

Axis Search is an FMCG specific recruitment agency that can help you with your job search today. Whether you are a recent graduate or have lots of industry experience Axis will be able to assist you in your search. Contact Axis today to begin the next step of your career.




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